Patient Centricity as the Foundation of Pharmaceutical Innovation

Negativity. Sadly, that seems to be the single word to describe the popular view of Pharma and healthcare delivery. In a Gallup Poll from September 2023, the pharmaceutical industry had the lowest positivity ranking by the US public in a Business and Industry survey. The Healthcare Industry was not far behind. The US Federal Government ranked higher than Pharma! How can this be? Is it real? A false perception? I believe it is a bit of both. And the responsibility for both lies squarely at the feet of industry leaders who do not accept the reality and remain mired in old ways of working.

The result: folks are becoming disheartened from within and outside of industry. I would encourage us to honestly accept this challenge with an approach that engages the difficulties as opportunities to be addressed with optimism and hope. The solution requires true disruption.

Disruptive innovation, as described by Clayton Christianson, is not about randomness. Instead, it is about a steady prescriptive process that has the potential to change an industry. Patient Centricity is the next disruptor in the Pharma/Healthcare sector, and the impact will be revolutionary. Now is the time and Patient Centricity is the path forward.