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Winning with Green Chemistry

by cyb2025
S. Laborda, C. Le Ret
deeptech
green chemistry
GREENTECH
new business model
strategy
sustainability

Dr. Steve Laborda is a seasoned expert in business strategy and innovation, serving as a partner at Moxworld. With a wealth of experience in refining business strategies, creating investor-ready narratives, and building scalable programs,
Dr. Laborda is committed to helping leaders transform their organizations. Moxworld assists leaders in refining their business strategies, enhancing value propositions, designing pilot-to-scale programs, developing commercial teams and GTM plans, and creating narratives that attract investors.

Christophe Le Ret has more than 25 years experience in the chemical industry. His expertise and interests span from marketing and communication, to bringing new technologies to market, through customer centric innovation. He is convinced that a caring economy, where human beings and environment are at the core of its values, is possible and will benefit to the whole mankind while saving the planet from a major ecological disaster.

ABSTRACT

Green chemistry is a powerful lever to accelerate the decarbonization of the industry, and because it is not only about inventing new molecules but rethinking an industrial ecosystem, it is risky, complex, and highly rewarding to the winners.
In this article, we aim to review what is fueling the green chemistry rise, what challenges innovators will need to master, and to suggest some directions to scale and success.

Green chemistry is accelerating the global shift of the chemical industry toward decarbonization. In 2022, the market for green chemicals topped $100 billion.
By 2032, it’s projected to exceed $270 billion — growing at over 10% annually (1- 3).

 

And it is not just about creating new molecules — it is about reimagining industrial systems. But let’s be honest: the journey is complex, and the stakes are high.

 

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